3 Content Ideas That Will Skyrocket Your Organic Ad’s Views

When it comes to promoting your product on social media organically, coming up with engaging ideas that actually get views can be difficult. However, there are a few types of videos that have the potential to drastically boost your views, regardless of the size of your page. In this blog post, we will discuss these video ideas.

The Problem with Most Brands

Most brands start by selling right away. They begin their videos by showcasing their product and talking about how great it is.

Although this approach might seem harmless, it can actually be very counterproductive. People don’t want to watch ads on social media; they want to consume content that entertains them or helps them keep up with their friends.  When they see an ad, they’re likely to scroll away immediately without a second thought.

Social media algorithms heavily weigh watch time—the amount of time a viewer spends watching your video—as a key metric for determining how many views your video gets.

Typically, higher watch time results in more views, and vice versa. Therefore, when people scroll away from an organic ad, it hurts the ad’s ability to gather many organic views.

Idea Number 1: Public Interviews

Public interviews about your product are a great way to advertise in an engaging manner, especially if you can ask questions that keep your audience engaged.

These videos tend to perform well because they are unpredictable—no one knows how the person being interviewed will respond or react. This element of surprise makes the video more engaging.

For example, my team and I created a video for invisaWear where we interviewed students at a local college campus.

We asked them to choose between three products from the brand for their safety, while discreetly explaining what each item does.

This approach subtly advertised the products without feeling like a traditional ad. As a result, the video received 14 million views organically on YouTube Shorts alone.

Idea Number 2: Product Tests

Product tests are another effective way to advertise your products because they are inherently engaging. They give the impression that viewers are simply watching interesting content rather than a straightforward ad.

Unlike traditional ads that boast about a product’s quality—a format audiences are accustomed to and often tired of—product tests assess the effectiveness or legitimacy of a product.

This approach is less common and creates a curiosity gap, where viewers are intrigued to see whether the product will work as claimed. This curiosity keeps them watching, boosting key metrics that social media algorithms favor, leading to more views.

For example, we created a video test that received over 700,000 organic views for one of our clients. We set up an interesting challenge to see if I could locate a friend at a crowded music festival using a product that tracks someone’s location.

The video effectively created a curiosity gap and was engaging enough to gain hundreds of thousands of views organically.

Idea Number 3: Trending Topic Ads

Trending topics offer great potential for views because they attract a large amount of interest. By centering your video around a trending topic, you can tap into this massive interest. Trending topics can include breaking news, sporting events, music events, celebrity gossip, and more.

For example, at the start of the festival season in 2023, my team and I bought Coachella tickets and created content for our clients to promote our products. We made a video titled “3 Things I Always Bring with Me to Music Festivals.”

Given the high interest in music festivals at that time, our video garnered 57 million views organically while subtly advertising our products.

In conclusion leveraging these ideas can significantly increase your organic views on social media and turn your ads into engaging experiences rather than traditional sales pitches. By focusing on these strategies, you can transform your organic videos from being instantly ignored to becoming highly viewed and shared content.